The Treatment

The Magazine: ROCK RADIATION

Target Readership: ROCK RADIATION is aimed at guys and girls between the ages of 16 and 19 who are keen about rock music and go to gigs on a regular basis. Some of them may play musical instruments e.g. the electric guitar, drums or bass and might be in a band themselves. They are keen to follow in the shoes of their favourite rock legend or band and aspire to achieve what they have. As members of the middle classes, they understand that they must work hard to do this but have high expectations and expect to reach their goals in life. They are fairly independent; they go to college but may also have a part time job. They sometimes use the money that they earn to buy tickets for gigs.

Form and style: ROCK RADIATION Is an A4 full colour magazine which contains band and CD review, dates of upcoming gigs and events, an interview with the band on the cover, free poster, free CD and news about new bands. The cover is mainly black with pink and yellow illustrating that this is a punk/rock magazine. The magazine will feature competitions on a monthly basis to give buyers the chance to win a ticket to an upcoming gig. Cover lines show the magazine to be bright and successful, writing about everything from band interviews to news on upcoming bands. The graphics used are bold and catchy and the cover will often have a packed feel which relates to how packed gigs are. Some cover lines will overlap each other to illustrate people pushing their way through a crowd at a gig. The magazine will sell at £3.50, making it affordable and because the magazine is packed with stories, the readers know that they are getting their moneys worth.

Themes and Typical features: ROCK RADIATION will have many regular features typical of a rock magazine. Every issue will include a band interview, free CD and poster, along with upcoming gigs, competitions and rated CDS. The magazine will have a strong reader influence with many band interviews with insights of what it’s really like to make it to the top.




ROCK RADIATION will also try to round up band news, as well as reviewing the latest music videos, CDS and gigs. Articles about new CDS and bands will feature every month and the tone of such articles will be informal as if talking to a mate. The writers will use language familiar to the target audience to make the magazine as useful and interesting as possible.

Potential advertisers: A range of brands will advertise in the magazine each month, particularly those with an interest in music, gigs and live events such as Grind store, Punky Fish Clothing, Sohos, phaze clothing, blue banana, blackrose, redhaze, shrinking violet etc.

Editorial team: have experience in writing magazines and know a lot of about music, they are usually around 25 and have been to a lot of gigs themselves so they know what’s good and what isn’t. They work hard to guarantee an up to date event and gig list as well as interviews with upcoming and successful artists.